Wizarding Trunk | Fantasy Pop Culture Subscription Box Site on Subbly
Wizarding Trunk ships themed fantasy and pop culture subscription boxes to fans worldwide. Subcrafted built their Subbly store with immersive product pages, plan management, and a design that matches the brand's magical identity.
What we did
Magical subscription boxes (bi-monthly and quarterly) filled with exclusive Harry Potter-inspired collectibles handcrafted potion bottles, wearable replicas, book covers, stationery, and themed treasures. Also operates a full retail shop with 30+ product categories including pins, apparel, home décor, and past box restocks. Target customers are Harry Potter fans, fantasy collectors, and magical world enthusiasts who value exclusive, fan-crafted replicas over mass-produced merchandise.
The Challenge
No unified storefront subscription management and product shop lived on separate platforms, creating a fragmented customer experience.
Manual subscription onboarding new subscribers couldn't self-serve; customization preferences required back-and-forth emails.
No way to capture casual shoppers one-time buyers for individual magical items had no easy path to purchase without subscribing.
Coupon chaos discounts were handed out manually with no tracking or automated application at checkout.
What We Built
Subscriptions that sell themselves
A two-step funnel where customers pick their box tier, answer personalization questions via survey, and add to cart no manual onboarding required.
A retail shop with 30+ magical categories
Full e-commerce experience for one-time purchases with lazy-loaded category sections, product search, filtering by availability, and sortable results.
Gamified discounts that apply automatically
Interactive 'Spin to Win' wheel on homepage entry with 5-20% off prizes; winning codes auto-apply to cart via localStorage persistence.
Product discovery without the overwhelm
Sticky category sidebar, mobile category bar, and smooth-scroll navigation let shoppers browse 100+ products across potions, replicas, pins, and apparel.
Customer support before they ask
Expandable FAQ accordion covering shipping, billing, and personalization; integrated contact form with branded 'Send us an owl' messaging.
Final Thoughts
Subscriptions sell on autopilot customers select their box, answer customization questions, and check out without support intervention.
One-time shoppers convert too full retail shop with 30+ browsable categories captures buyers who aren't ready to subscribe.
Every visitor gets a chance to save interactive 'Spin to Win' wheel automatically applies coupon codes to carts, gamifying the experience.
Support burden reduced 14-question FAQ accordion and contact form handle common inquiries before they reach the inbox.
The Wizarding Trunk went from running subscriptions on one platform and product sales on another to a single, immersive storefront.
All Deliverables
- 01.Subscriptions that sell themselves
- 02.A retail shop with 30+ magical categories
- 03.Gamified discounts that apply automatically
- 04.Product discovery without the overwhelm
- 05.Customer support before they ask
- 06.Responsive Design
- 07.Subbly Integration
- 08.E-commerce Setup
- 09.Launch Support
Credits
- 1.Tayyab Imran
- 2.Subcrafted Team
