Hatch Coffee | Specialty Coffee Subscription Store Built on Subbly
Hatch Coffee combines specialty coffee subscriptions with in person workshops. Subcrafted built their Subbly storefront to showcase both recurring coffee deliveries and event bookings, all in a clean, brand aligned layout delivered in 14 days.
What we did
Specialty coffee small-batch roasted single origins, espresso blends, cold brew concentrate, and coffee subscriptions. They also offer in-person workshops (Coffee 101, Cupping, Roasting, Latte Art) and a premium 'Peak Series' quarterly subscription featuring rare auction-lot coffees. Target customers are coffee enthusiasts across Canada and the USA who care about quality, origin stories, and brewing craft.
The Challenge
No unified online presence Products, subscriptions, and workshop bookings likely scattered across different platforms or not available online at all.
Manual order management Subscription customization, bundle building, and checkout processes handled manually via email or phone.
Blog content locked in a developer's hands Every new post, announcement, or recipe update required technical help to publish.
No way to capture demand for sold-out exclusives The Peak Series subscription has limited spots; interested customers had no way to join a waitlist and the business had no way to gauge demand.
What We Built
Sell Any Product Type from One Storefront
A unified shop that handles one-time coffee bags, subscriptions with recurring billing, and workshop event tickets all sharing the same cart and checkout.
Let Customers Build Their Own Subscription Box
A step-by-step subscription configurator where shoppers select coffee preferences, grind type, bag size, and delivery schedule before checkout.
Turn Sold-Out Exclusives into a Waitlist Asset
An email capture form on the Peak Series page that lets customers join the queue for limited quarterly releases, building demand data automatically.
Publish Blog Content Without Calling a Developer
A blog system connected to a content management platform where the team can write, schedule, and publish posts including monthly subscription box reveals and brewing tutorials.
Help Customers Find the Right Coffee Instantly
A real-time search overlay that searches products and subscriptions as you type, surfacing results in milliseconds with thumbnail images and pricing.
Final Thoughts
Full e-commerce with subscription engine live One-time purchases and recurring subscriptions run through the same checkout, with plan selection and customization built in.
Customers self-serve their perfect subscription The Roastery Select subscription lets shoppers pick their coffee style, grind preference, bag size, and delivery frequency without sending a single email.
Content team publishes independently Blog posts, announcements, and brew guides are managed through a CMS and go live instantly.
Waitlist captures demand automatically Sold-out Peak Series subscriptions now collect emails in real-time, building a queue of ready-to-buy customers.
All Deliverables
- 01.Sell Any Product Type from One Storefront
- 02.Let Customers Build Their Own Subscription Box
- 03.Turn Sold-Out Exclusives into a Waitlist Asset
- 04.Publish Blog Content Without Calling a Developer
- 05.Help Customers Find the Right Coffee Instantly
- 06.Responsive Design
- 07.Subbly Integration
- 08.E-commerce Setup
- 09.Launch Support
Credits
- 1.Tayyab Imran
- 2.Subcrafted Team
