Old Hacienda | Food & Beverage Subscription Store on Subbly
Old Hacienda's food and beverage subscription brand needed a storefront that reflected artisan quality. Subcrafted built their Subbly website with rich product pages, subscription plan management, and a layout built for food focused DTC buyers.
What we did
Fully cooked, ready-to-eat premium shredded meat products including BBQ Chicken, Pork al Pastor, Beef Barbacoa, Beef Birria, and Pulled BBQ Pork available both as one-time purchases and subscription boxes. Target customers are busy families and individuals who want authentic, flavor-packed meals without the hours of cooking people who value convenience but refuse to compromise on taste or quality. Operating in the Latin-inspired and BBQ flavor category.
The Challenge
No direct-to-consumer sales channel products only available in physical Walmart stores; missing online revenue entirely.
Scattered customer touchpoints no central place for brand story, recipes, product education, or customer engagement.
Manual subscription management no automated way to acquire and retain recurring customers.
No local discovery tool customers had no easy way to find which Walmart locations stocked the products.
What We Built
Subscription & One-Time Shop in One Place
A complete storefront where customers choose between single purchases or subscribe-and-save plans with automated recurring billing.
Interactive Recipe Gallery with Video
Seven shoppable recipe pages showing exactly how to use each product, complete with step-by-step instructions and social video embeds that boost engagement.
Store Locator with 100+ Retail Locations
Map-based store finder with automatic geolocation detection, distance calculation, and directions to every Walmart carrying the products.
Dynamic Product Pages with Live Inventory
Individual product pages that pull real-time data from the Subbly backend, showing available variants, pricing, and purchase options.
Mobile-First Subscription Builder
Custom bundle interface that lets customers build their own subscription box by selecting products, quantities, and delivery preferences on any device.
Final Thoughts
Online storefront with subscription engine customers can now subscribe for recurring deliveries or buy one-time, directly from the brand.
Recipe hub driving product usage 7 complete recipe pages with video integrations that show customers exactly how to use the products.
Store locator with 100+ Walmart locations interactive map with geolocation so customers find their nearest retailer in seconds.
Built-in lead capture everywhere newsletter signup, contact forms, and subscription flows collecting customer data on every page.
Old Hacienda went from a retail-only brand to a fully operational e-commerce business with subscription capabilities.
All Deliverables
- 01.Subscription & One-Time Shop in One Place
- 02.Interactive Recipe Gallery with Video
- 03.Store Locator with 100+ Retail Locations
- 04.Dynamic Product Pages with Live Inventory
- 05.Mobile-First Subscription Builder
- 06.Responsive Design
- 07.Subbly Integration
- 08.E-commerce Setup
- 09.Launch Support
Credits
- 1.Tayyab Imran
- 2.Subcrafted Team
