Curated Hive | Kids Craft Subscription Box Website Built on Subbly
Curated Hive needed a subscription storefront that could handle multiple age group plans for kids, teens, and adults. Subcrafted designed and built their full Subbly store in 14 days, with plan selection, product pages, and a conversion optimized checkout flow.
What we did
The Curated Hive sells craft subscription boxes and one-time craft kits across three product lines: kids' monthly craft clubs (ages 2–4, 5–7, 8+, and adults), DIY craft kits for grown-ups (candle making, epoxy resin, clay), and curated home decor subscription boxes. Target customers are parents buying screen-free activities for their children, adults seeking creative hobbies with premium materials, and home design enthusiasts wanting professional curation without hiring an interior designer.
The Challenge
No unified shopping experience three separate product lines (kids, adults, home decor) had no central hub, forcing customers to navigate disconnected pages or social media links.
No way to sell subscriptions online manual order processing or third-party links meant lost revenue and no automated recurring billing.
No age-based navigation parents couldn't quickly find content relevant to their child's age without digging through mixed inventory.
No lead capture interested visitors had no way to subscribe to updates or hear about new seasonal boxes without manually emailing the business.
What We Built
Age-Filtered Club Navigation That Closes Sales
Sticky sub-navigation and color-coded tabs let parents instantly find the right subscription for their child's age no scrolling through irrelevant products.
Bundle Configurator for Custom Box Building
Interactive 'build your own box' interface where customers select items, quantities, and preferences with live price calculation turns browsing into configuring.
Seasonal Collection Landing Pages
Spring, summer, fall, winter, and holiday-themed box pages with dedicated galleries and product grids surfaces time-sensitive inventory when it matters.
Mega-Menu Navigation With Visual Categories
Desktop dropdowns and mobile drawers showing product imagery by category reduces the 'where do I click?' friction that kills conversions.
Gift Certificate & Corporate Gift Flows
Separate gift pages for kids, adult crafting, and home decor with occasion-based CTAs and bulk inquiry forms captures both individual gifters and B2B buyers.
Final Thoughts
One storefront selling subscriptions and single boxes customers can buy monthly clubs, one-time kits, and gifts from the same cart, with recurring billing handled automatically.
Age-based browsing that converts parents faster sticky navigation lets parents jump to 2–4, 5–7, or 8+ content instantly, reducing clicks to purchase.
Newsletter subscribers captured on every page footer email form and Klaviyo integration turns casual visitors into a marketing list for seasonal launches.
Gift flow that drives holiday revenue dedicated gift pages for each product line with certificate options make gifting frictionless during peak seasons.
All Deliverables
- 01.Age-Filtered Club Navigation That Closes Sales
- 02.Bundle Configurator for Custom Box Building
- 03.Seasonal Collection Landing Pages
- 04.Mega-Menu Navigation With Visual Categories
- 05.Gift Certificate & Corporate Gift Flows
- 06.Subscription Storefront
- 07.Responsive Design
- 08.Subbly Integration
- 09.E-commerce Setup
- 10.Launch Support
Credits
- 1.Tayyab Imran
- 2.Subcrafted Team
