Storymaker Roasting | Specialty Coffee Subscription Site on Subbly
Storymaker Roasting's specialty coffee subscription needed a Subbly storefront that matched their roasting craft. Subcrafted built a clean, story driven site with subscription plans, product showcases, and a seamless checkout experience.
What we did
StoryMaker Roasting Co. sells small-batch, freshly roasted coffee beans as subscriptions, one-time purchases, and gift subscriptions. They offer single-origin beans from Ethiopia, Peru, and Guatemala plus signature blends. Target customers are coffee enthusiasts who value quality and freshness people who want better-than-grocery-store coffee delivered to their door, plus gift-givers looking for meaningful presents. Operating in the premium specialty coffee niche with a focus on storytelling and origin transparency.
The Challenge
No way to sell subscriptions online everything was manual or in-person with no automated recurring revenue.
No gift option to capture the holiday and special-occasion market missing a major revenue opportunity during peak seasons.
Wholesale inquiries handled through scattered emails with no organized system leads got lost and follow-up was inconsistent.
Zero email capture for marketing no way to follow up with interested visitors who weren't ready to buy immediately.
What We Built
Personalized Coffee Quiz That Closes Sales
An interactive survey that asks about taste preferences and brewing methods, then recommends the perfect coffee and takes customers straight to checkout.
Gift Subscription Flow with Grind Selection
A dedicated gift-buying experience where shoppers choose 3, 6, or 12 months and select whole bean or grind type turning coffee into a perfect client or holiday gift.
Wholesale Inquiry System
A professional lead capture form for cafes and offices, collecting business details and sending qualified inquiries directly to the sales team.
Product Catalog with Subscription and One-Time Options
A shoppable grid showing coffee bundles with clear pricing, letting customers subscribe for savings or buy once to try.
Email Capture on Every Page
A newsletter signup in the footer that builds a marketing list for new roast announcements and special offers.
Final Thoughts
StoryMaker went from having no online presence to running a complete subscription coffee business that sells while they roast.
Eight plus pages including homepage, shop, subscriptions, gifts, quiz flows, wholesale, contact, and story pages now drive conversions.
Three lead capture points newsletter signup, wholesale form, and contact form all feed the sales pipeline.
Full e-commerce with Subbly-powered checkout handling subscriptions, one-time purchases, and gift orders.
Customers can personalize their coffee through the quiz, send gifts with recipient customization, or inquire about wholesale all without a single phone call.
All Deliverables
- 01.Personalized Coffee Quiz That Closes Sales
- 02.Gift Subscription Flow with Grind Selection
- 03.Wholesale Inquiry System
- 04.Product Catalog with Subscription and One-Time Options
- 05.Email Capture on Every Page
- 06.Responsive Design
- 07.Subbly Integration
- 08.E-commerce Setup
- 09.Launch Support
Credits
- 1.Tayyab Imran
- 2.Subcrafted Team
