Luv Sammy | Pet Subscription Box Website Built on Subbly
Luv Sammy's pet subscription box caters to dog and cat owners who want curated monthly deliveries. Subcrafted built their Subbly storefront with pet specific plan options, vibrant product pages, and a mobile first design.
What we did
Fresh, human-grade dog food delivered on subscription to pet parents in the St. Louis metro area. Small-batch meals made with real meat and vegetables, gently cooked and flash-frozen. Target customers are dog owners who want better nutrition for their pets health-conscious pet parents willing to invest in premium fresh food over mass-market kibble.
The Challenge
No professional online presence to tell their origin story or explain what makes their food different from standard kibble.
No system to collect dog details like weight, breed, age, and activity level portions had to be sized manually for every single order.
No way to validate if customers were actually in their St.
Louis delivery area before taking orders.
No subscription infrastructure they couldn't automate recurring deliveries or let customers manage their own plans.
What We Built
Multi-Step Dog Profile Wizard
A 6-step ordering flow that collects ZIP code, dog names, ages, breeds from a searchable list of 70+ options, activity levels, current and ideal weights with sliders, then matches customers to the right pre-sized meal bundle.
Weight-Based Bundle Matching
Smart system that maps total dog weight to 25 different bundle tiers automatically recommending the right package size so customers don't have to guess how much food to order.
Interactive Meal Selection
Customers choose their delivery frequency and pick meals from available recipes with real-time counters showing how many meals they've selected versus their bundle allowance.
Video Testimonial Carousel
Sliding testimonial section with embedded YouTube videos showing real customer stories builds trust by featuring actual dogs and their owners.
ZIP Code Delivery Gate
First step of ordering validates the customer is in the St. Louis metro delivery area before they can proceed prevents wasted time and mismatched expectations.
Final Thoughts
Full brand website with story-driven pages that build trust before asking for a sale.
Smart ordering wizard that profiles each dog and automatically calculates the right meal portions and bundle size.
Location verification at the front door only eligible ZIP codes can proceed to order.
Complete subscription commerce with cart, checkout, and customer account management built in.
Luv Sammy went from taking phone orders and manually calculating portions to a fully self-service subscription store.
All Deliverables
- 01.Multi-Step Dog Profile Wizard
- 02.Weight-Based Bundle Matching
- 03.Interactive Meal Selection
- 04.Video Testimonial Carousel
- 05.ZIP Code Delivery Gate
- 06.Subscription Storefront
- 07.Responsive Design
- 08.Subbly Integration
- 09.E-commerce Setup
- 10.Launch Support
Credits
- 1.Tayyab Imran
- 2.Subcrafted Team
