QIVO | Health & Fitness Subscription Store Built on Subbly
QIVO delivers health and fitness subscription products to customers focused on performance and wellness. Subcrafted designed their Subbly storefront with clean product layouts, subscription tier options, and a conversion focused homepage.
What we did
Smart oral care products electric toothbrushes, refill brush heads, whitening strips, water flossers, and daily care essentials. Flagship product is the QIVO Smart Sonic Electric Toothbrush with a subscription refill model. Target customers are health-conscious adults and families who want a modern, design-forward approach to oral hygiene people tired of bulky, outdated dental tools who value convenience and aesthetics.
The Challenge
No unified online storefront products scattered across different platforms with no cohesive brand experience.
Manual order processing and no automated subscription management for refills.
No way to showcase product reviews, ratings, or social proof to build trust with new customers.
Zero email capture or lead generation every visitor who didn't buy immediately was lost forever.
Mobile experience was broken or non-existent, losing a majority of potential customers browsing on phones.
What We Built
Subscription and one-time purchases from a single product page
Customers choose between a refill plan with automatic quarterly deliveries or a one-time purchase without leaving the page. The interface makes the savings clear and switching between options is instant.
Social proof that builds trust before the buy button
Every product displays verified customer reviews with star ratings, location, and verified purchaser badges. A dedicated Q&A tab lets shoppers ask questions and see answers from real customers and the brand.
Interactive mega-menu navigation
A full-featured dropdown menu organizes 25+ product categories with large promotional cards, making it easy for customers to discover refills, bundles, and new arrivals without digging through pages.
Dynamic announcement bar with rotating promotions
The top of every page features a carousel of announcements seasonal sales, bundle offers, and incentives that auto-rotate and can be dismissed. Keeps promotions visible without cluttering the main design.
Floating chat and promo widgets for engagement
A custom chatbot widget gives customers instant access to order tracking and support. An exit-intent modal captures emails with a 15% discount offer before visitors leave.
Final Thoughts
Full e-commerce storefront with subscription and one-time purchase options working seamlessly together.
Product pages that convert complete with customer reviews, Q&A section, and detailed what's in the box breakdowns.
Email list building with footer signup and exit-intent promo modal capturing 15% off first order.
Smart mega-menu navigation making 25+ product categories discoverable in seconds.
Mobile-first experience with sticky CTAs, touch-friendly carousels, and optimized checkout flow.
Qivo now has a unified subscription platform replacing scattered tools with a single, cohesive shopping experience.
All Deliverables
- 01.Subscription and one-time purchases from a single product page
- 02.Social proof that builds trust before the buy button
- 03.Interactive mega-menu navigation
- 04.Dynamic announcement bar with rotating promotions
- 05.Floating chat and promo widgets for engagement
- 06.Responsive Design
- 07.Subbly Integration
- 08.E-commerce Setup
- 09.Launch Support
Credits
- 1.Tayyab Imran
- 2.Subcrafted Team
