Overview
The Wizarding Trunk is transforming how fans experience magical worlds at home. With a mission to deliver fully immersive mystery boxes, they needed a digital partner to build a subscription-first e-commerce experience that drives excitement, engagement, and repeat orders. Subcrafted partnered with The Wizarding Trunk on a full build — designing subscription tiers, optimizing product storytelling, and creating a checkout flow that maximizes pre-orders while increasing average order value.
The Results
High-conversion subscription plan layout with clear pricing and themes
Streamlined checkout with minimal steps and intuitive defaults
Self-service portal for gift options, pre-orders, and subscription management
Mobile-optimized experience with touch-friendly navigation
Rich product storytelling with high-resolution imagery and immersive world-building
Subscription Architecture
We designed a structured subscription system featuring bi-monthly and quarterly boxes, each with exclusive magical items, replicas, and collectibles. Plan comparisons reduce decision fatigue while encouraging multi-box subscriptions. Smart defaults guide new subscribers toward top-selling mystery boxes, while allowing fans full customization and pre-order flexibility.
Product & Checkout Experience
High-resolution imagery and storytelling emphasize the magical, in-world experience of each box, creating excitement and anticipation. The checkout flow is frictionless, with clear order summaries, trust signals, and pre-order options. Strategic placement of CTAs, social proof, and urgency indicators maximizes conversions while keeping the experience premium and engaging.
Customer Portal & Retention
The self-service portal empowers subscribers to update box preferences, manage pre-orders, or send gifts without contacting support. Features like skip, swap, and schedule flexibility reduce churn and increase lifetime value. Every touchpoint reinforces the magical brand experience — from delivery tracking to storyline updates — keeping fans engaged and eagerly anticipating the next chapter in their subscription.