Overview
Qivo is redefining how people experience smart oral care at home. With a mission to simplify daily routines while delivering premium toothbrushes, floss, and refills, they needed a digital partner to build a subscription-first e-commerce experience that drives recurring sales. Subcrafted partnered with Qivo on a full build — designing the subscription architecture, optimizing product journeys, and creating a checkout flow that reduces friction while increasing lifetime value.
The Results
High-conversion subscription plan layout with clear discounts and bundle options.
Streamlined checkout with flexible delivery, free shipping thresholds, and membership perks.
Self-service portal for plan management and subscription customization for users of all levels.
Mobile-optimized experience with easy navigation and responsive design across devices.
Engaging storytelling with premium product visuals and concise benefit messaging.
Subscription Architecture
We designed a clear subscription structure with flexible plan options and transparent delivery cadence. The tiered layout reduces decision fatigue while pre-selected options guide new subscribers toward the most popular bundles. Flexibility is built in for power users who want full control over frequency, quantity, and product selection. The architecture encourages upgrades, loyalty, and long-term retention.
Product & Checkout Experience
Rich product pages showcase high-resolution imagery of toothbrushes, floss, and bundles, creating an emotional connection before purchase. The streamlined checkout flow reduces steps to a minimum, with clear order summaries, membership perks, and trust signals at every stage. Smart placement of CTAs, social proof, and urgency indicators throughout the funnel maximizes subscription sign-ups while maintaining a premium, unhurried experience.
Customer Portal & Retention
The self-service portal empowers subscribers to manage plans, skip deliveries, and update preferences without contacting support. Skip, pause, and swap functionality reduces churn while increasing lifetime value. Every interaction in the portal reinforces the Qivo brand experience — from subscription tracking to loyalty rewards and personalized recommendations — keeping users engaged between deliveries.