Overview
Qivo is transforming how people manage their daily oral care. With a mission to make smart, refillable oral care accessible and rewarding, they needed a digital partner to build a subscription-first e-commerce experience that drives long-term engagement. Subcrafted partnered with Qivo on a full build — designing subscription architecture, optimizing product journeys, and creating a checkout flow that reduces friction while increasing subscription adoption.
The Results
High-conversion subscription plan layout with flexible pricing and clear options
Streamlined checkout with minimal steps and pre-selected popular plans
Self-service customer portal for subscription management and refills
Mobile-optimized experience with intuitive navigation and responsive product pages
Rich product storytelling with lifestyle imagery and clear benefits
Loyalty and rewards integration to increase retention and repeat purchases
Subscription Architecture
We designed a transparent subscription architecture with multiple delivery cadence options and clear plan tiers. Pre-selected defaults guide new subscribers toward the most popular plan, while flexible customization ensures power users can adjust as needed.
Product & Checkout Experience
Rich product pages showcase high-resolution lifestyle imagery, detailed descriptions, and clear value propositions. The checkout flow minimizes steps and displays order summaries, trust signals, and subscription benefits. Strategically placed CTAs and social proof throughout the funnel maximize sign-ups without overwhelming users.
Customer Portal & Retention
The self-service portal empowers subscribers to modify, pause, or cancel their subscriptions independently. Loyalty and rewards features turn repeat purchases into measurable engagement, reinforcing Qivo’s brand promise between deliveries. Every interaction strengthens the user’s sense of control and satisfaction.