OLD HACIENDA

Old Hacienda is redefining meal time with premium, ready-to-eat Mexican protein starters delivered monthly. With a mission to provide authentic, restaurant-quality meals at home, they needed a digital partner to build a subscription-first e-commerce platform that drives convenience and repeat engagement. Subcrafted partnered with Old Hacienda on a full build — designing the subscription architecture, optimizing product pages, and creating a checkout flow that simplifies ordering while increasing average order value.

• Clear subscription plan layout with transparent pricing and flavors

• Streamlined checkout with minimal steps and intuitive defaults

• Self-service portal for flavor swaps, skips, and plan management

• Mobile-optimized experience with touch-friendly navigation

• Rich product storytelling with high-resolution images and nutrition highlights

We designed a structured subscription system with flexible flavor options and monthly delivery plans. Plan comparisons reduce decision fatigue while encouraging multi-pack subscriptions. Smart defaults guide new subscribers toward top-selling flavors, while allowing experienced users to fully customize their boxes.

High-resolution imagery and storytelling highlight Old Hacienda’s authentic flavors, premium meats, and ready-to-eat convenience, creating trust and excitement before purchase. The checkout flow is simple and frictionless, with clear order summaries, trust signals, and easy access to subscription options. Strategic placement of CTAs, social proof, and urgency indicators maximizes conversions while keeping the experience premium and effortless.

The self-service portal empowers subscribers to update flavors, pause deliveries, or change plans without contacting support. Features like skip, swap, and scheduling flexibility reduce churn and increase lifetime value. Every touchpoint reinforces the Old Hacienda experience — from delivery tracking to recipe suggestions — keeping subscribers engaged and excited for every meal.