Overview
Luv Sammy is redefining how pet owners feed their dogs, bringing fresh, human-grade meals directly to the STL metro area. With a mission to deliver nutritious, locally made meals, they needed a digital partner to build a subscription-first e-commerce experience that drives engagement and loyalty. Subcrafted partnered with Luv Sammy on a full build — designing the subscription architecture, optimizing the personalized meal plan flow, and creating a checkout system that simplifies ordering while increasing average order value.
The Results
Personalized meal plan layout with clear, transparent pricing
Streamlined checkout with minimal steps and intuitive defaults
Self-service portal for subscription management, pauses, and skips
Mobile-optimized experience with touch-friendly navigation
Rich storytelling highlighting human-grade ingredients and pet nutrition
Subscription Architecture
We designed a flexible subscription system with multiple plan options based on dog size, breed, and activity level. Plan comparisons reduce decision fatigue while promoting larger and longer-term subscriptions. Smart defaults and pre-selected portion sizes guide new customers toward the ideal plan, while allowing power users full control over customization.
Product & Checkout Experience
High-resolution imagery and storytelling emphasize fresh ingredients, small-batch cooking, and Missouri-sourced meats and vegetables, creating trust and an emotional connection with pet owners. The checkout flow is frictionless, featuring clear order summaries, trust signals, and easy access to subscription management. Strategic placement of CTAs, social proof, and urgency indicators maximizes conversions while keeping the experience premium and unhurried.
Customer Portal & Retention
The self-service portal empowers subscribers to update their dog’s plan, pause deliveries, or adjust portion sizes without contacting support. Features like flexible scheduling, skip, and swap functionality reduce churn and increase lifetime value. Every touchpoint reinforces the Luv Sammy brand — from delivery tracking to personalized recommendations — keeping subscribers engaged and excited for every fresh meal.