Overview
Letters & Lattes is redefining how lettering enthusiasts learn and explore their craft at home. With a mission to deliver personalized lettering supplies and curated monthly packages, they needed a digital partner to build a subscription-first e-commerce platform that drives engagement and repeat orders. Subcrafted partnered with Letters & Lattes on a full build — designing subscription tiers, optimizing product pages, and creating a checkout flow that simplifies gifting and subscriptions while increasing average order value.
The Results
Personalized subscription plan layout with clear pricing and tiers
Streamlined checkout with minimal steps and intuitive defaults
Self-service portal for subscription management, gift cards, and renewals
Mobile-optimized experience with touch-friendly navigation
Rich product storytelling with high-resolution imagery and instructional content
Subscription Architecture
We designed a flexible subscription system with multiple tiers for different skill levels, including Pen Lover Lite, Pen Lover, and Pen Lover Plus. Plan comparisons reduce decision fatigue while encouraging multi-month subscriptions. Smart defaults guide new subscribers toward the most popular plan while allowing full customization for enthusiasts seeking specific items or durations.
Product & Checkout Experience
High-resolution imagery and storytelling emphasize the excitement of discovering new lettering tools and workbooks, creating trust and engagement before purchase. The checkout flow is simple and frictionless, featuring clear order summaries, trust signals, and gift card options. Strategic placement of CTAs, social proof, and urgency indicators maximizes conversions while maintaining a premium, approachable experience.
Customer Portal & Retention
The self-service portal empowers subscribers to manage their subscription, gift cards, or monthly deliveries without contacting support. Features like flexible plan duration, swaps, and gifting reduce churn and increase lifetime value. Every touchpoint reinforces the Letters & Lattes brand — from instructional content to personalized supply recommendations — keeping subscribers engaged and excited for every new package.